Colin
Morrison
Experienced Team Builder
Available for:
Full Time Employment
Contract Engagement
Consultations
E-mail: colin@colinmorrison.info
Phone: 613-808-5863
Professional Info
With over 30 years of hands on operations experience, with responsibilities ranging from Vice President to Director of Operations, I am able to provide support and insight into an array of operational situations in both Branded and Independent environments. I have been involved in the renovation, rebranding and reintroduction of over 20 hotel properties from BC to Ontario.
Work Experience
Embassy Hotel and Suites - General Manager
2014 - ongoing
Redeveloped a downtown residential hotel including design, FF&E selection, procurement and coordination of trades without the use of a general contractor. Delivered the project on budget and in time for Ottawa 2017 launch. Established new business standards and hired a new team. Delivered 108% increase in revenue, 74% increase in ADR, 20% increase in OCC and 55% increase in RevPAR (pre to post re position)
"Best of Ottawa 2020 - Places to Stay" Ottawa Magazine
"Ottawa Gatineau Hotelier of the Year" - Ottawa Gatineau Hotel Association - 2018
ARC The.Hotel - General Manager
2010 - 2014
Re-Positioned an underperforming asset through a focused approach on Team and Individual Contributions towards a common goal. Developed systems and rewards to help grow Top Line as well as control expenditures while maintaining a focus on Customer Service. Achieved 15% Sales Growth, 27% GOP Growth, and 50% CSI growth in a 24 month period. 97% contribution of year over year revenue growth to GOP. Asset performance was ranked as No. 1 of 170 assets in NOI for 2012.
"The Place to Sleep in Ottawa" CNN Travel 2014
"Top 10 Boutique Hotels in Canada" Canoe.ca 2013
"Trendiest Hotel Award" TripAdvisor 2012
Host Hotel 2012 Juno Awards
Official Hotel of Hockey Night in Canada - NHL All Stars 2012
Host Hotel 2011 Genie Awards
Sequel Hotels and Resorts - Regional Director
2008 - 2010
Oversight of six Boutique Hotels in Ontario and Quebec. Strategic direction of Rooms, Food & Beverage, Sales, Revenue Management, Human Resources, Accounting, Maintenance, Budgeting and Operating Standards. General Manager of Touchstone on Lake Muskoka from Pre-Opening through first year of operations.
"Best Hotel in the World" Expedia 2009 - Chateau Beauvallon
Deerhurst Resort - Director of Operations
2007 - 2008
Hockley Valley Resort - General Manager
2006 - 2007
Parkbridge Lifestyle Communities - General Manager (Contract)
2004 - 2005
Resort Owners Group - Director of Operations (Contract)
2003 - 2004
MacLab Hotels and Resorts - Corporate Director of Operations
2001 - 2003
O'Neill Hotels and Resorts - Divisional General Manager
1998 - 2001
Education
University of New Brunswick - Business Administration
Dawson College - Business Administration
West Hill High School - Matriculation
Skills
Multi-unit Rooms Division Operations
Multi-unit Food & Beverage Operations
National/Regional Sales & Marketing
Hotel and Restaurant Openings
Asset Management
Communications and Public Relations
Strategic Planning and Business
Development
Information Technology Development, Integration and Deployment
Operational Planning and Evaluation
Culture and Change Management
Project Management
Community Involvement
Chair - Board of Directors
Ottawa Gatineau Hotel Association
Co Chair - Ministerial Advisory Panel
Government of Ontario - MHSTCI
Vice Chair - Board of Directors
Ottawa Tourism
Chair - Travel Trade
Ottawa Tourism
Past Treasurer - Board of Directors
Ottawa Gymnastics Centre
Personal
Bilingual (English / French)
Hobbies include; boating, skiing, oenology, aviation, golf, technology, horology and reading
Resume
Development History
2010 - present
2010 - present